Brand System · Volume 01
RJ Contracting Systems — Brand Kit
ClientRick Jefferson
Domainrjbusinesssolutions.org
IssuedJul 2026
Version1.0
TCP · Federal Contracting · Faith · Expertise
01 / Cover
Rick Jefferson RJ Contracting Systems Government Contracting Advisor · RJ Business Solutions

Win federal contracts
with faith & expertise.

A brand system built for the pulpit and the procurement office. Serious enough for SAM.gov. Warm enough to trust with your business.
89% Proposal Win Rate
$50M+ Contracts Won
500+ Businesses Served
"Commit to the Lord whatever you do, and he will establish your plans."
— Proverbs 16:3
02

Logo System

Primary · Horizontal · Monogram · Mono
01 · Primary Lockup
Rick Jefferson RJ Contracting Systems Government Contracting Advisor · RJ Business Solutions
02 · Reversed / Dark
Rick Jefferson RJ Contracting Systems Federal Contracting
03 · Monogram
04 · Shield Icon
05 · Gold Field
06 · Seal Stamp
Usage Rules
Minimum clear space = height of the shield mark on every side. Minimum size: 32px digital / 0.5in print for icon; 120px digital / 1.5in for full lockup. Never rotate, restretch, or place over busy imagery without a solid navy or ivory backdrop.
03

Color Palette

Navy · Gold · Ivory · Red · Slate
Primary · 01
Federal Navy
#0A1628rgb 10 · 22 · 40
Accent · 02
Pulpit Gold
#C9A961rgb 201 · 169 · 97
CTA · 03
Signal Red
#8B1F1Frgb 139 · 31 · 31
Neutral · 04
Warm Ivory
#F7F3EArgb 247 · 243 · 234
Text · 05
Slate Grey
#4A5568rgb 74 · 85 · 104
Base · 06
Pure White
#FFFFFFrgb 255 · 255 · 255
04

Typography

Playfair Display · Inter · IBM Plex Mono
Display · Serif
Playfair Display
Aa
Regular · Body serif Semibold · Subheads Bold · Headlines Extrabold · Hero Italic · Scripture
Body · Sans
Inter
Aa
Regular · Body copy Medium · Emphasis Semibold · UI labels Bold · CTAs
Accent · Mono
IBM Plex Mono
Aa
Regular · Metadata Medium · Stats Semibold · Tags
H1 · Display
Win the contract.
64/64 · Playfair 800
H2 · Section
From SAM to signed.
44/48 · Playfair 700
H3 · Card
Faith-Driven Guidance
28/34 · Playfair 600
Lede
"Commit to the Lord whatever you do…"
22/32 · Playfair Italic
Body
Rick Jefferson brings integrity, honesty, and faith-based values to every client relationship — from SAM.gov registration to final proposal.
16/26 · Inter 400
Eyebrow
Federal Contracting Services
12 · IBM Plex Mono 600
Stat
89%
56 · Playfair 800
05

Business Cards

3.5 × 2 in · Print-ready
Rick Jefferson
Government Contracting Advisor · RJ Business Solutions
Direct (866) 752-4618
Email [email protected]
Web rjbusinesssolutions.org
Win federal contracts with faith & expertise.
"Commit to the Lord whatever you do, and he will establish your plans." — Proverbs 16:3
89%Win Rate
$50M+Won
500+Served
06

Letterhead

US Letter · 8.5 × 11 in
Rick Jefferson RJ Contracting Systems Government Contracting Advisor · RJ Business Solutions
Direct (866) 752-4618
[email protected]
rjbusinesssolutions.org
July 23, 2026
Ms. Angela Torres
President, Torres Logistics Group
4020 Palmetto Blvd, Tijeras, NM 29204

Dear Ms. Torres,

Thank you for taking the step of exploring federal contracting opportunities for Torres Logistics Group. As we discussed on our consultation, your business is well-positioned to compete for the transportation and warehousing set-asides currently opening across the Southeast region.

Enclosed you'll find the roadmap we've prepared: SAM.gov registration timeline, WOSB certification checklist, and a shortlist of eight active solicitations that match your NAICS codes. We recommend beginning with the two 8(a)-eligible opportunities on page three.

Every step of this process is walked in partnership with you — and, as our practice has always been, in the trust that good work faithfully done is honored.

Rick Jefferson
Government Contracting Advisor · RJ Business Solutions · RJ Contracting Systems
1342 NM 333 · Tijeras, New Mexico 87059 SAM.gov Certified · SBA Approved · Est. Federal
07

Email Signatures

HTML-safe · Outlook/Gmail tested
Signature 01 · Full authority
Rick Jefferson
Government Contracting Advisor · RJ Business Solutions · RJ Contracting Systems
D (866) 752-4618  ·  E [email protected]
W rjbusinesssolutions.org  ·  Columbia · Charleston · Summerville · Hilton Head
Book a Free Consultation →
"Commit to the Lord whatever you do, and he will establish your plans." — Proverbs 16:3
Signature 02 · Compact daily
Rick Jefferson
RJ Contracting Systems · Government Contracting Advisor · RJ Business Solutions
(866) 752-4618 · [email protected] · rjbusinesssolutions.org
08

Email Templates

Welcome · Newsletter · Consultation
09

Social Covers

LinkedIn · Facebook · Twitter/X · YouTube
10

Social Post Templates

1080 × 1080 · Instagram · LinkedIn · Facebook
89%
Proposal win rate — more than double the industry standard.
RJ Contracting Systems #01
"
Your success is our ministry.
Rick JeffersonGovernment Contracting Advisor · RJ Business Solutions
Tip · 03Check
your NAICS.

Wrong code = wrong contracts. Get certified for what you actually do — not what looks close.

rjbusinesssolutions.org
"Commit to the Lord whatever you do, and he will establish your plans."
— Proverbs 16:3
Services · 06

What we handle for you.

01 SAM.gov registration
02 8(a) & WOSB certification
03 Bid & proposal writing
04 Compliance & post-award support
→ Book a call
Free 30-min consultation

Ready to win your first contract?

Book My Call →
11

Backgrounds & Patterns

Presentation · Web · Print
01 · Navy Aurora
02 · Gold Pinstripe
03 · Ivory Ledger
04 · Navy Dot Grid
05 · Gold Column
06 · Ivory Seal
12

Web Header & Footer

Site chrome · Reusable across pages
📞 (866) 752-4618 ✉ [email protected] Columbia · Charleston · Summerville · Hilton Head
Rick Jefferson RJ Contracting Systems
Free Consultation
Rick Jefferson RJ Contracting Systems
"Where faith meets federal contracts. Where preparation meets opportunity."
Services
  • SAM.gov Registration
  • 8(a) Certification
  • WOSB / HUBZone / SDVOSB
  • Bid & Proposal Writing
  • Compliance Support
Offices
  • Tijeras, NM (HQ)
  • N. Charleston, SC
  • Summerville, SC
  • Hilton Head, SC
Contact
"Commit to the Lord whatever you do, and he will establish your plans." — Proverbs 16:3
© 2026 RJ Contracting Systems · All rights reserved · Privacy · Terms · Accessibility
13

Presentation / Proposal Cover

16 : 9 · Deck opener + client-facing document cover
Rick Jefferson RJ Contracting Systems Government Contracting Advisor · RJ Business Solutions
Proposal Cover
Confidential · 2026

Your roadmap
to federal contracts.

Prepared for Torres Logistics Group · July 2026
rjbusinesssolutions.org Columbia · Charleston · Summerville · Hilton Head (866) 752-4618
14

Voice & Messaging

Faith · Federal · Faithful
Do

Sound like this

  • Straight-shooting: "We only bid when you can win."
  • Faith-anchored, never preachy: verse below the fold, not the headline.
  • Specific over abstract: "$50M+ won," not "millions won."
  • Warm authority: mentor tone, not sales tone.
  • Federal-fluent: use SAM.gov, 8(a), NAICS, set-aside, RFP correctly.
Don't

Never sound like this

  • Hype-marketing: no "SECRETS THEY DON'T WANT YOU TO KNOW."
  • Prosperity-pitch: faith is stewardship, not a payout.
  • Government jargon dumped without translation.
  • Generic small-business coaching cliché.
  • Emoji-heavy or overly casual — this is a fiduciary voice.

Approved Taglines

Win federal contracts with faith & expertise.
From SAM.gov to signed.
Your success is our ministry.
We only bid when you can win.
Federal contracting, faithfully done.
Preparation meets opportunity.
15

Spacing System

4pt baseline · Rhythm across all assets
xs
4px
sm
8px
md
16px
lg
24px
xl
32px
2xl
48px
3xl
64px
4xl
96px
"Commit to the Lord whatever you do, and he will establish your plans."
Brand Kit · Volume 01 · RJ Contracting Systems · Rick Jefferson · Issued July 2026